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Based in Banaras (Varanasi), a city with a rich weaving tradition passed down through generations, Veaves is a brand with profound roots in Indian culture and heritage. Its goal is to bring back the craft of hand weaving, celebrate its historical significance, and introduce it into ordinary daily life. With the aim of introducing high-end, ethical apparel to the market, the company caters to Indian consumers. They aim to create a community that appreciates traditional Indian craft blended with modern taste. They strive to nurture and expand a school of thought that celebrates design, quality over quantity, and responsible living. The brand hopes to strengthen the connection between the weaver and the consumer, acting as a platform for the craft to be seen.

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Lack of recognition and proper pay, which encourages exploitation and a decline in allure, is one of the main problems the weaver trade faces. Veaves is focused on raising awareness and providing weavers with a stage on which to display their talent. They are a firm believer in repurposing all waste materials from product production, including handwoven crafts. They use discarded materials to create new crafts, integrating a narrative of preserving the environment one recycled item at a time and adhere to the belief that there is beauty in imperfections

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Veaves works directly with 25-30 artisans, 60% of whom are women, who use 85-90% handwoven fabrics to create their items. Natural fibres that are eco-friendly, biodegradable, and have low CO2 emissions, like cotton, silk, and linen are what they make use of. To promote a healthier, more environmentally friendly lifestyle, their products are packaged in biodegradable materials.

Image Credit - Hyperglot Review

Veaves Brand is committed to reviving the handloom culture that was once the pride of India. Their Threads of Care initiative aims to bring back the essence of handicrafts through home furnishings and accessories, and their community of talented artisans work tirelessly to create products that reflect the values and stories of multiple cultures. Each product is imbued with the essence of the weavers who helped create it, making them heirlooms to be passed down through future generations as a symbol of the grandeur of handloom.