Veaves
Based in Banaras (Varanasi), a city with a rich weaving tradition passed down through generations, Veaves is a brand with profound roots in Indian culture and heritage. Its goal is to bring back the craft of hand weaving, celebrate its historical significance, and introduce it into ordinary daily life. With the aim of introducing high-end, ethical apparel to the market, the company caters to Indian consumers. They aim to create a community that appreciates traditional Indian craft blended with modern taste. They strive to nurture and expand a school of thought that celebrates design, quality over quantity, and responsible living. The brand hopes to strengthen the connection between the weaver and the consumer, acting as a platform for the craft to be seen.